Verzo has launched an Android smart phone called Kinzo in the $450 range. Verzo is a company of American origin but is operating from the Czech Republic. Verzo believes that they will give other makers a run for their money not because they will be better on the specifications aspect but because they feel their USP is the external appearance of the phone and also the user experience. The makers also feel that their competition is directly against Android phone makers and not Apple.
The Kinzo is a definite winner in the appearance department and Verzo has been prudent in realising the focal point of their marketing. Further, this phone appears to have a very attractive design and though it is a bit thick, which makes the device bulky and slightly inconvenient to hold. The display flaunts a length of 4.3 inch and a TFT LCD screen at 800×480 resolution.
The Kinzo runs on Android Froyo (2.2) and carries a 5 mega pixel camera with an LED flash and a front camera for video calling facilities. It has all the necessary features that any other Android phone in the market possesses, though it’s not exactly high end. The hardware is modest and covers the bare essentials. The battery is quite large for a mid range device and clocks in at 1690 mAh, which should serve it well considering the lack of high end battery guzzling hardware.
This phone, however, is not expected to be a record-breaker in the cell phone market. It will not be a phone that eats into Android veterans like HTC, Motorola, Sony Ericsson etc. While the appearance is stellar and the battery life exemplary, more and more customers these days look at the specifications before finalising a new phone. On the other hand, the Kinzo is a great step forward for the mobile industry as it focuses more on an enhanced user experience rather than getting into the specification rate race which many other manufacturers indulge in.