An example of why region locks and price by region is a very controversial subject among gamers, the Playstation Network selling Battlefield 3 for £49.99 has caused a few sharply-turned heads across Europe and quite a bit of a stir, especially since most retailers are selling it for less than 40 quid. (Which is still over 60 dollars mind you at current rates)
Gamers who saw the price were quite miffed at the overall digital release price being too high, and that they were “taking the piss” by charging more for an unlimited digital supply than a limited supply at the shops and other retailers on the internet.
Even though it includes an online pass on the PSN version, you can get the same pass for the game when purchased at Amazon, Play.com, GAME, and Zavvi if you want to save yourself a tenner.
One edge it does have however is that in the first weekend of launch it will have a nice bonus. Andy Stewart of the Playstation Store Team stated that anyone who buys the PSN version, for this weekend only, will get the Back to Karkland expansion pack free of charge, after which purchases will be for the standard version of the game, likely at the same price.
Battlefield 3 launches this Friday in Europe.