Microsoft’s not playing around when it comes to Kinect’s success. Microsoft plans to spend $500 million in advertising for Kinect. That’s the latest report, courtesy of the New York Post, on the change Steve Ballmer and company intend to drop to make sure that every living and breathing creature in the US knows about the controller-free controller this holiday season.
That mirrors earlier analyst estimates placing the Windows Phone 7 marketing budget at a similar figure, which in total would amount to a cool billion dollars in advertising expenditure. We already know Microsoft’s scooped the Old Spice Guy for WP7, but Kinect is getting the extra special carpet bombing treatment with Burger King, Pepsi, YouTube, Nickelodeon, Disney, Glee, Dancing with the Stars, People and InStyle magazines, and even Times Square all having a role to play in spreading the word.
I think with the failure of Zune HD due to the lack of advertising on Microsoft’s side. It’s great that they are finally getting the word out on the new devices.. You will probably see it everywhere for sure. Let us know what you think!