IGXPro

Menu
  • Blog
  • Console
    • PC
    • Playstation 3
    • Playstation 4
    • Wii
    • Wii U
    • Xbox 360
    • Xbox One
  • Gaming
  • Handheld
    • DS/3DS
    • PSP / Vita
  • Reviews
    • Handheld
    • PC
    • Playstation 3
    • Wii
    • Xbox 360
  • Tech
    • Mobile Phones
    • PC/Laptop
    • Tablets
    • Tech Reviews
  • Video Gallery

Join Us Now For Free
Home
Gaming News
GoodBye to ATi

GoodBye to ATi

Nick Hernandez 31 Aug

Four years after it acquired ATI for $5.4 billion, AMD is finally ditching the ATI brand name for good.

The decision was taken based on AMD’s research which found that:

1) AMD brand preference triples when the person surveyed is aware of the ATI-AMD merger.
2) The AMD brand is viewed as stronger than ATI when compared to graphics competitors (presumably NVIDIA).
3) The Radeon and Fire Pro brands themselves (without ATI being attached to them) are very high as is.

The transition will start later this year as new products will roll out with AMD Radeon and AMD Firepro logos. A set of logos without the AMD name is available for OEMs who wish to avoid confusion when offering Intel based PCs with AMD discrete graphics cards.

Share
Tweet
Email
Prev Article
Next Article

Related Articles

Namco Bandai had shown off some brief gameplay demos last …

Inversion Debut Trailer

Today Capcom announced that the highly anticipated next entry in …

RE6 sales slow significantly, Monster Hunter 4 delayed as Capcom revises sales forecasts

About The Author

Nick Hernandez

based out of London, Ontario; and has been flexing his literary skills for about 2 years. Initially attracted to the space due to his kinship with the creative minds that tend to socialize through the gaming industry, and having played games all his life; it led to a natural willingness to learn more about both the people, and entities that drive innovation in the space. A self-confessed Conter Strike: Source aficionado he claims the aforementioned as his favourite game of all time, simply due to the sheer amount of hours he has spent in the game. An optimist by nature, Nick tends to see the best in everyone, even if they can’t in themselves.

Search Website

Let’s Get Social

Latest Video

https://www.youtube.com/watch?v=fyHy9X1M9a4

Popular Posts

    Recent Comments

    • Vinny Parisi on Review: TMNT: Out of the Shadows
    • Narduckleson on Review: TMNT: Out of the Shadows
    • Candy on Tropico 5 set to finally make Communism fun again next year
    • Vinny Parisi on Insomniac Games Reportedly Working on Ratchet & Clank: Into the Nexus
    • Adam Magulick on Insomniac Games Reportedly Working on Ratchet & Clank: Into the Nexus

    Get more stuff

    Subscribe to our mailing list and get interesting stuff and updates to your email inbox.

    Thank you for subscribing.

    Something went wrong.

    we respect your privacy and take protecting it seriously

    IGXPro

    Video Game News, Tech News, Geek Resource

    Useful Links

    • Contact
    • Privacy Policy
    • Staff
    • Terms of Use

    Popular Categories

    • Blog
    • Reviews
    • Console News
    • Tech
    • Video Gallery
    • Gaming News

    Work For Us!

    • Contact
    Copyright © 2023 IGXPro

    Ad Blocker Detected

    Our website is made possible by displaying online advertisements to our visitors. Please consider supporting us by disabling your ad blocker.

    Refresh