It was only a few weeks ago that we were taking bets as to when THQ would either be acquired by another company or simply collapse all together. It seems, however, that the floundering company still has some fight left in them, raising over $5 million bucks in their nearly two-week long Humble Bundle. With an average purchase of $5.76 over 885,000 people purchased the bundle, earning a huge chunk of change for the site, THQ, and their two charities. I doubt that it will be enough to save THQ completely even if they kept every cent of that $5 million, but the good PR could help give THQ a graceful exit off the stage. I’m not sure if this is something they would have done unless the company was in dire straits, but it’s pretty awesome that they turned some of their misfortune into something positive for humble bundle, their charities, and consumers.
I really shouldn’t water down THQ’s decision to team up with Humble Bundle to raise money for themselves and for charity, they didn’t have to do it and could have tried raising capital the old fashioned way. Still, I don’t think this is something they would have done unless they were truly in trouble. I mean come on, nine Triple-A titles for $5 dollars? You can’t have a rock bottom price like that unless your company is in serious trouble. That makes this the last hurrah for these titles as trying to sell them now would be silly after selling them for this cheap. I’m sure they will still appear through steam and maybe on a store shelf somewhere, but anyone who was ever thinking about buying any of these games did so last week.
Their stocks are still in the tank, although it looks as if they have leveled off a bit. Perhaps they have managed to buy themselves some time, giving their financial advisors more room to decide how to save the company. Either way it’s great to see a company selling older titles on the cheap for charity. I can’t wait to see what Humble Bundle has in store for 2013.