IGXPro

Menu
  • Blog
  • Console
    • PC
    • Playstation 3
    • Playstation 4
    • Wii
    • Wii U
    • Xbox 360
    • Xbox One
  • Gaming
  • Handheld
    • DS/3DS
    • PSP / Vita
  • Reviews
    • Handheld
    • PC
    • Playstation 3
    • Wii
    • Xbox 360
  • Tech
    • Mobile Phones
    • PC/Laptop
    • Tablets
    • Tech Reviews
  • Video Gallery

Join Us Now For Free
Home
Console News
Playstation 3
Sony: No price drops because consumers tired of “weird price moves”

Sony: No price drops because consumers tired of “weird price moves”

Michael Lacerna 20 Sep

With the next generation of consoles poised to come out within a year or two, a lot of people were expecting prices on current gen hardware to drop. That hasn’t happened yet, and despite Sony announcing a new PS3 redesign a few days ago, Sony says they have no plans to drop the price of the PS3 any time soon.

In fact, depending on which version of the system you buy, the PS3 is actually about to get slightly more expensive. When questioned about this bizarre move by Engadget, Sony Computer Entertainment America’s VP of Marketing explained Sony’s rationale: “”There’s no price drop formally, but the thing that’s been happening in the market over the last year or so is that there’s been so many retail price promotions, and so many different gift card offers and all those things, being done by all of us (Microsoft, Nintendo and Sony), that we’ve heard from our consumer, ‘Enough with all these weird price moves. What we really want is content and games and value.”

I’m sure we all agree that content and games are great, but a hardware price drop would certainly fall under the category of “value” that Koller is talking about. I don’t know what consumers he’s been asking, but I’ve certainly never met any consumers who would complain about getting cheaper hardware.

Obviously, Sony (as well as the other console manufacturers,) have to keep the costs of their systems up because of a number of issues, including the brutal yen-to-dollar exchange rate, inflation, and production costs, but Koller’s attempt to spin the situation as a benefit to consumers is kind of patronizing and unintentionally hilarious. Here’s a tip to any PR people out there: we’re not dumb (well, some of us aren’t, anyway.) You don’t need to make up elaborate excuses about consumers being tired of price drops. Just tell us the truth and we’ll probably begrudgingly accept it.

Share
Tweet
Email
Prev Article
Next Article

Related Articles

Microsoft CEO Steve Ballmer announced today that he plans to …

CEO Steve Ballmer to retire from Microsoft

In a seemingly maniacal attempt at confusing the general gaming …

A New Xbox 360 Console Bundle is Here for the Spring

About The Author

Michael Lacerna

Leave a Reply

Cancel reply

Search Website

Let’s Get Social

Latest Video

https://www.youtube.com/watch?v=fyHy9X1M9a4

Popular Posts

    Recent Comments

    • Vinny Parisi on Review: TMNT: Out of the Shadows
    • Narduckleson on Review: TMNT: Out of the Shadows
    • Candy on Tropico 5 set to finally make Communism fun again next year
    • Vinny Parisi on Insomniac Games Reportedly Working on Ratchet & Clank: Into the Nexus
    • Adam Magulick on Insomniac Games Reportedly Working on Ratchet & Clank: Into the Nexus

    Get more stuff

    Subscribe to our mailing list and get interesting stuff and updates to your email inbox.

    Thank you for subscribing.

    Something went wrong.

    we respect your privacy and take protecting it seriously

    IGXPro

    Video Game News, Tech News, Geek Resource

    Useful Links

    • Contact
    • Privacy Policy
    • Staff
    • Terms of Use

    Popular Categories

    • Blog
    • Reviews
    • Console News
    • Tech
    • Video Gallery
    • Gaming News

    Work For Us!

    • Contact
    Copyright © 2021 IGXPro

    Ad Blocker Detected

    Our website is made possible by displaying online advertisements to our visitors. Please consider supporting us by disabling your ad blocker.

    Refresh