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Nyko Zoom is #1 Selling Kinect Accessory, Shows That Microsoft Didn’t Research Target Consumers

Nyko Zoom is #1 Selling Kinect Accessory, Shows That Microsoft Didn’t Research Target Consumers

Chris Hernandez 03 Apr

This isn’t surprising news but it does show an oversight on Microsoft’s part. Of course the Zoom was most sold accessory for the Kinect as the alternatives are either extension cables, wall brackets or bowling balls. None of these are terribly useful.

So what this really tells us is that many gamers are not wealthy enough to live in a house, nevertheless a house will the 6+ foot area living room required by Kinect to actually be fun.  Since the Nyko Zoom has sold over 150,000 units of the device it seems that Microsoft should have done a little more research into their target audience, as even many families live in apartments or humble houses. They could have either included their own lens in the box or even sold one on the side to rake in that extra cash themselves.

Either way Microsoft should have put some more forethought into their new wonder device instead of scaring some potential consumers with the space restriction that can only be alleviated with a $30 addon. Thanks to this Nyko has spiked in popularity as was the leading accessory manufacturer for consoles last year.

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Chris Hernandez

Passionate gamer turned editor, resident RPG fan.

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