There have been solid reports which show what the first-of-its-kind Panasonic smart phone will look like. This device will be Panasonic’s first venture into the smart phone market, and will be a litmus test for their plans to create a global following for their smart phone devices. Panasonic has branded it to be an ‘ultra slim model’ which will be roughly around 7.8 mm thick, with a D shaped curve at the back. The front side of this phone is very impressive, with a 4.3 inch AMOLED screen of qHD resolution and a slick rim.
This phone will be Android powered, will carry NFC capability and Panasonic claims it will be dust proof and water proof. There aren’t many details out on the camera, but one thing is for sure, we will still have to wait a bit longer to hope for the new Lumix lenses for a phone. Panasonic plans to release this phone in Europe in March next year and they hope that by the end of 2012 their sales will reach 1.5 million sold pieces. Panasonic has also made another claim; they believe that they will sell 15 million pieces by 2016.
Sony Ericsson, on the other hand, is having troubles trying to convince its customers about the difficulties manufacturers face when they choose to upgrade their devices. Case in hand- even though Google has long released the source code for the Android v4.0 (Ice Cream Sandwich), it has been difficult for many phone manufacturers to enable their existing devices to run this new upgraded software. Why so?
The primary reason is that Sony Ericsson has to integrate the ICS source code to its own source code for this to work. That is not as simple as it sounds and proves to be the most fundamental hurdle. Further, even if the chipset in every device might be common (another essential for integration), the ancillary parts of the device differ; hence there is another mess that they are required to solve. And even after all the testing is done, they require official certification for it to be complete.