Motorola has recently announced a new budget-phone, with the youth being their target. The Motokey Social is a Facebook feature phone. This phone has both the touch and type features, along with a 3 mega pixel camera and 32 GB of in-built memory. The battery life is not too impressive with only eight hours of continuous usage and a month on standby.
The makers haven’t yet disclosed the released date or the price; however, there is speculation that it will not be too pricey. The veteran cell phone maker is trying to enter the Facebook phone market after a few other companies have failed to make a mark. HTC had launched the Cha Cha and the Salsa devices, but dealers say that there are very few buyers and many of them have stopped sales. AT&T has also experienced poor sales of the HTC facebook phones, but continues to sell them so as to not affect their profits in total. INQ had also launched two phones – Cloud Touch and Cloud Q – where Facebook itself had suggested a few features, but this INQ pair has gained very little popularity in the cell phone market.
Experts say that although the youth is keeping in touch more and more through Facebook, people who can afford specialised phones tend to buy smart phones and not feature phones. Motorola, however, may benefit from this venture because of its reputed name in the market. What is also a key aspect in this segment is that many parents do not give their children high-end phones like Blackberrys or iPhones, which is why these children have to sometimes settle for lower-end phones like Motokey Social. There still remain many apprehensions as to whether this latest move by Motorola will benefit them or will be seen as a glitch in their recent success story, but the phone definitely makes for a compelling low end choice given the QWERTY keyboard and heaps of storage space.
