A multi-year agreement was announced today by Netflix and Miramax according to which the members of Netflix in the United States will be able to watch some of the best and critically acclaimed movies in the Miramax movie library. This marks that first time that Miramax has made any of their content and titles available through digital subscription services. The service is expected to begin in June and from then on Netflix members will have access to several hundred Miramax movies and dozens of titles will be added eventually on a rotating basis. The users will be able to watch the movies on several platforms including computers, tablets, TV and mobile phones. The companies have decided not to reveal the financial terms of the deal.
Ted Sarandos, the Chief Content Officer of Netflix, said that the company is very excited with the prospects of the deal. He added that the company’s relationship with the management of Miramax and their shared efforts to provide the best of titles for their consumers has made this a very important deal for both the companies. Miramax CEO Mike Lang also talked up the importance of digital media when talking about the prospects of his company after the deal. He said that the project was a strategic step towards Miramax’s aim of going digital. This is being seen as a response from the studio towards satisfying the high demand for their titles by making them readily available to the users of Netflix who will then be able to watch these titles whenever they want. Lang also commended the level of consumer service and the track record for innovation boasted by Netflix, saying that it was thrilling for them to be in a partnership with them.
