There is no denying that digital distribution is King in these modern times, with Steam having several million users, GOG having countless customers, and Hulu having thousands of episodes, clips, and movies. None of which produce a single plastic box.
EA has, for quite a few years, had a negative approach to digital distribution, but an earnings call revealed from the word of the CEO John Riccitiello that they will welcome digital distribution in all of their departments. He is quoted as saying the following.
Over the coming years we will transform EA from a packaged goods company to a fully integrated digital entertainment company. Our strategies could be defined as fundamentally defensive. Today, we are announcing a big shift to offense. While we will continue to be a great partner to our best retail customers and first party partners, you will see the beginnings of a consumer game platform emerge at EA that complements and extends the console ecosystem and addresses the wider opportunity on other devices.”
This will allow their infinite sports titles, Battlefield, and several other games to be distributed in digital formats like how many of their titles are sold on Steam. Don’t forget that it’s EA Week on Steam right now, today on the 5th of May, Mass Effect 1 and 2 have their prices slashed down. Amazing game. In fact, I wouldn’t be surprised if this sale is the reason they decided to change their stance.
