Twitter has become one of the most popular social networking websites since having started out as a micro-blogging service a couple of years ago. Since this time last year, the number of tweets per day has grown from 48 million per day to a staggering 140 million per day and the number of new tweets being created every day is at a record high. This has given the developers for the platform a giant user base to reach out to through their creations. In this scenario, Twitter want to standardize its user experience in the various platforms on which it is available and to accomplish this they have put forward a new Terms of Service contract.
To make the user experience more uniform and familiar for its users, Twitter has developed its own official apps for Mac, iPad, iPhone, Android and Windows Phone along with the BlackBerry app in collaboration with RIM to ensure that they have more control over the most popular ways of its user’s interaction with Twitter. However, the company says that the users are still very confused by the fractured and alien interface that is provided by the third party apps and the ways in which they display the core features of Twitter and interact with them.
Issues such as these are the inherent risks of giving away the user experience of the service to its third party app developers. This has a very high probability of resulting in fractured landscape and elements which are poorly designed and which can muddle the already confused users even further. After looking into these influential aspects, Twitter has introduced a massive and significant update to its API terms. Developers are now being actively encouraged by the company to come up with improved output and publisher tools.