YouTube, as of now, is looking more interested in incentivizing its existing video sharing community to come up with better and more high quality videos rather than attempting to tap into the limitless possibilities open to it if it provides cable TV content to its users. However, Google’s video sharing portal doesn’t look like shelling out much to garner exclusive content rights for broadcast from the popular TV cable channels. The video sharing giant today confirmed its acquisition of Next New Networks, a firm whose focus is on developing original high quality video content from the internet. The company is said to have been founded in 2007.
Along with this announcement, YouTube also unveiled “YouTube Next” which is essentially a team of experts, which will comprise mainly of the NNN people no doubt, whose aims are to encourage creator development along with accelerating partner growth and success. This can be simply translated as Google giving some of its partners access to a team of its own experts who will try and help them to develop and come up with better content. The pending acquisition of New Next Networks by YouTube had first been reported in December last year by the New York Times.
Although YouTube Next is a very interesting and promising conceptually and theoretically, it is still very unclear how YouTube will be able to make the project practical by being able to potentially provide this service to hundreds of its partners. YouTube came up with a similar scheme last year with its Partner Grants Program, wherein it gave an advance grant to the most promising of its developers which was a portion of their expected future revenues so that they could invest this money into creating even better quality videos.
