According to CEO Douglas G Bergeron, the point of sales (POS) terminal giant Verifone is all geared up to use the new near field communication (NFC) technology in the latest line up of point of sale hardware equipment to be launched by the company. Bergeron says that the convergence of social networking, payments and electronic couponing via smartphones is represented by the point of sale; however this will not be successful unless retailers are given enough incentives and low cost systems to work with.
This is good news for NFC enthusiasts as it could be the first big effort in getting mobile payments through NFC to be widely accepted. Those retailers who now upgrade with the newer Verifone point of sale terminals will now discover that they natively support money exchange via NFC; hence there will be no need to weigh the harms and benefits of moving to the new NFC technology.
In a statement to the media last week, CEO Bergeron had given hints that Verifone will move to adopt NFC as a standard in all its POS terminals. He said that the biggest obstacle between the integration of this new and exciting technology with the mainstream market was the “resistance” by merchants and now if all the terminals they get are already equipped with the feature, the transition will be much smoother.
He added that technologies like the NFC which features the emerging mobile payment platforms are the new way forward for transactions with electronic payment. However, those who want to claim the newer space will have to first convince the retailers who don’t necessarily want to invest in it. He also said that Verifone wasn’t only including an NFC reader in these terminals but also adding deeply rooted rich software to handle all these complex transactions efficiently.
