Many years ago, when gaming on PC held a secondary position to games on consoles, Microsoft introduced the DirectX and pulled in the famous Doom from id software to bring PC gaming industry up to the level of consoles. However, the cycle seems to have completed with the consoles getting to be the more definitive in terms of the power in their configurations and the large quantities in which they have been sold throughout the world, pushing the PC gaming slowly but surely towards oblivion. In response to this increasing competition from the console gaming industry, the PC Gaming Alliance, with members such as AMD, Nvidia, Microsoft, Capcom, Dell, Epic Games, Sony DADC, Intel and Razer, had been created in order to keep alive the segment of PC games.
Microsoft, however, being one of the pioneers to have paved the way for the PC gaming industry to come to the forefront at that time, has since started ignoring the platform in favor of its Xbox console platform. Some of the recent attempts which were made in order to bring up the PC gaming again saw the introduction of games for Windows Live. However, even this couldn’t do much to solve the problem and the PC platform is still losing ground on exclusive as well as cross platform titles.
Due to slippery interests from their promoters and having lost out one of the biggest names in the video game production for PCs, Activision-Blizzard, to the console platforms, Nvidia and Microsoft, both, have left the alliance. AMD too has reduced its involvement from the level of a promoter to just being a member. Prospects for the PC based gaming industry, at least at the moment, are looking very bleak with the low level of graphical advancement that has come about in the 2000-2010 decade, as compared to the 1990-2000 one.