The social search functionality offered by Google has been hyped the web giant lately. Up until now, however, only the most popular updates on Twitter were displayed at the top of the search results. However, the new update to the social networking based search function does a better job at filtering out the updates on sites like Facebook, Twitter and YouTube from those on your contact list and displaying them along with the usual search results. The updates also include a photo and annotation to help users find the origins of relevant links. Users are also given options to control the way they want to connect their accounts, they can either do so through their profiles publicly or through their own accounts in a more private manner.
The foremost difference will be the intermixed search results, i.e. the search results will now be intermixed with your friends’ social updates in the order of their relevance, unlike the previous way in which tweets were displayed on the bottom of the search results.The posts will also be displayed along with a picture and a note which gives a reference to the source.
Another new addition to the service is that the search results include added notes for the links that people share on social networking websites which is a progress from the earlier results which only showed those links which people had shared using their Google account. This makes the experience of a Google search much more integrated with the most popular social networking sites.
Lastly, there is also an extra control option provided to the users of these accounts which allows the user to choose between connecting the social accounts on a private scale in their Google accounts or to have the results displayed publicly by connecting the accounts on their Google profiles.